Playfly Sports Expands Ad Tech Capabilities

BERWYN, Pa. (September 15, 2025) – Playfly Sports, the sports industry’s leading revenue maximization company, today announced the expansion of its proprietary ad tech platform, Playfly Home Team ADvantage. Already utilized by Playfly’s media partners, teams and rightsholders across the sports industry, the expanded platform enables networks and teams to capture the full value of their … Continued

PubMatic Launches AI-Powered Live Sports Marketplace with Real-Time Game Moment Curation, FanServ Joins as Premier Partner

REDWOOD CITY, Calif., July 17, 2025 (GLOBE NEWSWIRE) — PubMatic (Nasdaq: PUBM), the independent technology company delivering digital advertising’s supply chain of the future, today launched an AI-powered Live Sports Marketplace that enables advertisers to target specific game moments across streaming platforms in real-time. This breakthrough proprietary technology analyzes live game data, offering granular event-level … Continued

FanServ CEO to speak at SBJ Media Innovators

FanServ Founder & CEO, Brad Friedman joins Playfly Sports CEO, Craig Sloan next Wednesday, November 20 at the Westin New York at Times Square for a fireside chat. As speakers at Sports Business Journal’s Media Innovators conference, the two will lead a conversation titled “Partner Insight: The New Playbook: Engaging Fans on Every Platform.” The … Continued

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