BERWYN, Pa. (September 15, 2025) – Playfly Sports, the sports industry’s leading revenue maximization company, today announced the expansion of its proprietary ad tech platform, Playfly Home Team ADvantage.
Already utilized by Playfly’s media partners, teams and rightsholders across the sports industry, the expanded platform enables networks and teams to capture the full value of their streaming audiences across the local sports ecosystem, upgrading Playfly’s digital infrastructure to match growing streaming consumption across live local sports. Home Team ADvantage is the first platform to provide a centralized end-to-end digital advertising solution for 100% of U.S. local live games across all three leagues.
“Playfly has been a great partner of the Twins and is uniquely positioned to deliver this kind of innovation at scale,” said Sean Moore, Executive Vice President, Chief Revenue Officer at the Minnesota Twins. “The benefits to buyers and sellers are already clear, and we are excited for this next round of platform enhancements.”
Home Team ADvantage, developed by FanServ as part of their expanded partnership with Playfly, allows rightsholders to unlock incremental revenue through diversified buying methods for advertisers and enhanced transaction velocity for teams. The platform offers bespoke digital inventory management, streamlining the transaction process from proposal through ad delivery. Rightsholders who utilize the platform will monetize streaming viewership of live games more effectively.
“Playfly has played an important role in the evolution of MavsTV,” said Ronnie Fauss, Senior Vice President of Business Development at the Dallas Mavericks. “Their expertise in the marketplace and ad tech advancements allow advertisers to seamlessly engage with our fans.”
“Throughout our longstanding partnership with Playfly, we’ve consistently been impressed by their commitment to innovation, collaboration and excellence. They were an important resource in our launch of ROOT SPORTS Stream,” said Bart Foley, General Sales Manager, ROOT SPORTS. “The way they have organized supply within Playfly Home Team ADvantage is a meaningful step forward, creating new value and streamlining how partners like us connect brands with our loyal fans.”
One example of Playfly’s continued expansion of its Home Team ADvantage platform is the addition of programmatic transaction capabilities which allow brand advertisers to access sports inventory in a flexible, convenient and comprehensive way. These capabilities now sit alongside other advanced transaction features unique to Playfly, making Home Team ADvantage the only full-service platform that offers both direct and programmatic advertising transactions for the local sports ecosystem.
“Bringing automation and comprehensive yield optimization across all media sales at a national scale has been long overdue,” said Craig Sloan, Playfly Sports CEO. “We can now transact with our partners in every capacity. The expanded platform is truly the ‘easy button’ for managing inventory and maximizing revenue in sports media.”
The Playfly local sports ecosystem continues to experience streaming growth, accounting for over 36% year-over-year increase across its MLB, NBA and NHL partners. Now exceeding one million unique streamers per game in aggregate across the three leagues, Home Team ADvantage is positioned to deliver increased value to its partners.
ABOUT PLAYFLY SPORTS
Playfly Sports, the sports industry’s leading revenue maximization company, drives growth for its partners across the sports ecosystem – including 2,000+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. Its fan engagement platform allows its partners to reach and engage over 85% of all U.S sports fans. Playfly builds and implements custom strategies across media, sponsorship, premium experiences, ticketing and fan engagement offerings through proprietary data, innovative technology and compelling storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named a Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, follow Playfly Sports on social media platforms or visit www.Playfly.com
ABOUT FANSERV
FanServ is redefining how live sports are monetized through its proprietary ad-tech platform. Purpose-built for the complexities of live events, FanServ organizes and manages inventory across channels, creating direct connections, enabling programmatic precision, and providing actionable, real-time analytics. FanServ’s platform gives rightsholders and advertisers the tools to target audiences, optimize campaigns, and unlock new revenue opportunities. As the trusted partner of teams and leagues, FanServ delivers seamless, scalable monetization built to maximize the value of live sports across CTV, digital, and streaming platforms.